Seoul’s K-Pop & Culture Train! Explore fashion, art, travel & more at the Korea Express Road pop-up at HiKR Ground. Try on Hanbok, record a music video & embark on a Korean adventure!
To celebrate the second year of promoting Korea as a travel destination, there’s a cool pop-up exhibition called “Korea Express Road” happening in HiKR Ground, Seoul from April 2nd to May 12th. It marks the second year of 2023-2024 VISIT KOREA YEAR. The exhibition is themed like a special express train to all things Korean!
The different floors at the HiKR Ground building have different themes. There’s a section about fashion, art, travel tips, Korean food, and of course, K-pop! K-pop fans, get excited! You can try on clothes worn by your favorite idols and even record your own music video! On another floor, you can travel through time by listening to popular Korean music from the 60s all the way to today!
There’s more! You can see cool art toys, shop for trendy Korean products, explore a digital map of Korea’s landmarks, and even try some delicious Korean snacks like honey cookies and sugar candy. To make sure you don’t miss anything, grab a floor guide before you enter. Plus, if you collect stamps while you’re there, you get a special souvenir!
Exhibition Details
Each of the five floors at HiKR Ground are dedicated to specific exhibitions. On the first floor, you will find the 2023-2024 VISIT KOREA YEAR character display at HiKR Wall. The second floor houses the modern hanbok exhibition & experience space. There’s also a self-photo booth by DON’T LXXK UP so you can commemorate the event by taking a ride in the Photo Booth. The Hallyu art toy exhibition on the third floor will surely be a unique experience. On the fourth and the fifth floors, there are pop-up exhibition and experience spaces respectively. In addition you will find Korean Art Station, Korea Ranking Editorial Shop, Coloring Experience, 2023-2024 VISIT KOREA YEAR billboard, Dessert Shop, Music Station, and 2023-2024 VISIT KOREA YEAR Gift Shop on these two floors.
World of K-Art Toy
The Hallyu art toy exhibition on the third floor is a special exhibition by Coolrain (Lee Chanwoo), Korea’s representative art toy designer. The exhibition, “NO TOY, NO LIFE: Beyond the Limits,” is full of art toys that will entice younger generations. There’s a whole range of hallyu collection featuring BTS, xikers, and more. There are some amazing collaborations as well, such as with Nike.
The HiKR Pot Ball, a character designed especially for HiKR Ground resembles a large ball capable of holding a range of objets d’art. The character’s balloon is about 4 meters tall and distinctly visible outside HiKR Ground, making it a popular photo spot.
Important information about Korea Express Road
Duration: April 2 – May 12, 2024 / 10:00-19:00 (Closed Mondays)
Admission: Free
Other Related Events: Fridays, April 19 – May 10: Flea Market in HiKR Ground
Location: HiKR Ground, 40 Cheonggyecheon-ro, Jung-gu, Seoul (서울특별시 중구 청계천로 40)
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