GS25 x PLAVE collaboration shows how Korea’s convenience stores are evolving through fandom, data-driven retail, and cultural consumption.

Data from travel platforms shows South Korea surpassing Japan as the top destination for Chinese tourists during the 2026 Spring ...

A Dubai-inspired dessert has gone viral in South Korea, reshaping café menus, retail sales, and ingredient prices amid a broader ...

South Korea ends its beauty and medical tax refund in 2026. Here’s why the policy is changing and how it ...

Hyundai Duty Free launches an AI-powered beauty experience in Seoul, reflecting a broader shift toward data-driven, experience-led travel retail.

Korean traditional goods hit record sales in 2025, fueled by K-pop culture and heritage tourism. Here’s why travelers are buying ...

Discover why Korea convenience stores are essential for travelers in 2026 — from food and payments to currency exchange, culture, ...

Korea’s medical and beauty tourism boom blends skincare culture, advanced technology, and travel-friendly access. Here’s why travelers choose Korea.

From somaek culture to zero-alcohol growth, South Korea’s beer market is shifting toward premiumization and consumer-driven demand.

Korea’s tourism outlook for 2026 centers on “dualism.” KTO explains why travelers now seek luxury and simplicity, tech and emotion—together.