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On September 24, 2025, the neon heart of Gangnam will transform into the epicenter of crypto-meets-K-pop spectacle. The 1001 Festival Seoul, co-organized by Shiba Inu (SHIB), LBank Labs, and other meme-coin powerhouses, promises to be a cultural phenomenon like no other. Think Red Light, Green Light and Dalgona Candy from Squid Game, reinvented with a cryptocurrency twist. And the stage will be set ablaze by hip-hop titans Gray and Loco. This isn’t just a festival; it’s where blockchain fandom, iconic Korean games, and viral music collide in one unforgettable night.
Shiba Inu: From Meme Sensation to Web3 Powerhouse
Shiba Inu began its journey in August 2020 as a lighthearted internet joke. Created by someone using the pseudonym “Ryoshi,” the coin was built around a playful concept. There was a Shiba Inu dog mascot and a cheeky nod to Dogecoin, earning early fame as the so-called “Dogecoin killer.” The project quickly captured attention thanks to an enthusiastic fan community known as the “Shib Army.” One standout moment occurred when Ethereum co-creator Vitalik Buterin received a huge SHIB donation; he burned much of it and tapped the rest for COVID relief, an act that made headlines around the world.
But Shiba Inu didn’t stay a joke for long. Over time, it grew into a full-fledged ecosystem. Today, Shiba Inu is a serious project driven by a vibrant community. It shows that even meme origins can evolve into meaningful cultural and digital initiatives.
LBank Labs & the Rise of Web3 Festivities
LBank Labs takes this idea of evolution one step further by creating real-world experiences built around blockchain culture. As part of LBank, which runs a global cryptocurrency exchange, LBank Labs is known for turning crypto ideas into vivid, in-person events that travelers and culture-lovers can enjoy. A perfect example of that is 1001 Crypto Nights, a beachside music festival held in April 2025 in Dubai at the Bohemia Beach Club. This energetic, meme-themed event was more than a party—it blended music, art, drones, and community into a celebration of Web3 culture. With over 5,000 attendees and more than 100 million online impressions, it wasn’t just fun—it made waves.
Hyped to co-organize the wildest Crypto x K-Pop night in Seoul 🎶
— Shib (@Shibtoken) August 17, 2025
1001 Festival is happening Sept 24 at RAUM Art Center 🔥
Blockchain, bass and pure hype await. Don’t miss it.
🎟️ Register: https://t.co/WiKdy8mZ4d https://t.co/ycHhqt6Yz3 pic.twitter.com/5jd1CBM5IL
1001 Festival Seoul: A Cultural Convergence Unfolds
Leveraging the momentum from Dubai, LBank Labs is launching the “1001 Festival Seoul” on September 24, 2025, in the iconic Gangnam district of Seoul. This event promises a vibrant mix of Squid Game–inspired crypto gaming, including “Red Light, Green Light” and “Dalgona Candy,” alongside high-energy performances by Korean hip-hop stars Gray and Loco.Projected to host more than 3,000 attendees—including K‑pop fans, Web3 enthusiasts, crypto founders, and influencers—the festival signals a deliberate fusion of meme coin culture with immersive, fandom-driven entertainment. Additionally, LBank has partnered with a diverse range of ecosystem partners, from Avalanche and Polygon to Sonic Labs and Manta, to co-create the festival, reinforcing its role as an inclusive federation of crypto communities.
Festival Details
The event is officially titled “1001 Festival Seoul”, stylized as a “Crypto × K‑Pop Night”—a one-of-a-kind mashup melding Korea’s vibrant childhood games with the high-energy world of blockchain and K-pop.
Date & Venue
- When: September 24, 2025, from 1:00 PM to 11:00 PM (GMT+9)
- Where: 564 Eonju‑ro, Gangnam District, Seoul (hosted at the RAUM Art Center)
Main Attractions & Activities
- Crypto‑themed Reimagining of Classic Korean Games:
- Red Light, Green Light featuring a playful “HODL or fold” mechanic
- Dalgona (honeycomb candy) stamped with Bitcoin logos
- Marble games, where each marble symbolizes a different crypto project
Along with the nostalgic games, there will be interactive, Instagram-ready experiences. They are intentionally crafted for participants to laugh, capture memories, and share online
Who Will Attend?
K‑pop fans, Web3 enthusiasts (“Web3 degens”), founders, influencers, and hardcore crypto supporters will have a blast at this event. The messaging—“Crypto x K‑Pop Night” with “blockchain, bass & pure hype!”—reflects a deliberate blend of digital community and visceral fandom.
Star Attractions
Headliners: GRAY & Loco
- GRAY (Lee Seong-hwa), a celebrated rapper, songwriter, and producer, famous for his sleek R&B and hip-hop productions and productions under the iconic AOMG label. Recent recognition includes his studio album Grayground (2021), featuring hits like “Party for the Night” with Loco.
- Loco (Kwon Hyuk-woo), the winner of Show Me the Money Season 1 in 2012, hass remained a staple of Korea’s hip-hop scene. His 2025 studio album Scraps debuted atop local charts.
Together, they’ve previously collaborated on fan-favorite tracks like “Late Night” and continue to be dynamic performers known for seamless synergy and vibrant live energy.
What to Expect on Stage
- Expect an unforgettable show blending killer beat drops, lyrical finesse, and polished stagecraft delivered with GRAY’s smooth production touch and Loco’s charismatic rap flow.
- Their joint performances are known to elevate the mood—whether launching into nostalgic collaborations like “Late Night” or giving solo moments that showcase individual artistry.
Why It Matters (Cultural Impact)
- Cultural Collision at Its Finest
The 1001 Festival Seoul delivers an inventive intersection where K‑culture nostalgia meets crypto energy, turning classic childhood games like Red Light, Green Light and Dalgona into playful, Web3-infused challenges. This isn’t merely entertainment, it’s cultural remixing that creates layers of emotional and digital resonance. - Beyond Crypto Flex: Fandom First
By blending blockchain culture with the global power of K‑pop and iconic Korean game motifs, the festival positions Web3 as more than tech—it’s a shared cultural experience. This reframes meme coins (like SHIB) from speculative assets to cultural symbols within fandom-driven contexts. - Legacy of LBank’s Cultural Programming
Drawing on the success of its 1001 Crypto Nights at TOKEN2049 in Dubai, which introduced drone spectacles, meme-driven performances, and community activations, the Seoul edition continues a proven template: making Web3 vibrant, immersive, and IRL-connected.
Practical Info (Tickets & Logistics)
| Detail | Info |
|---|---|
| Date & Time | September 24, 2025 — 1:00 PM to 11:00 PM (GMT+9) |
| Venue | RAUM Art Center, 564 Eonju-ro, Gangnam District, Seoul |
| Format | Part of Korea Blockchain Week (KBW)—comes across as the afterparty with both gaming and performance zones |
| Tickets | “Register” option is available on event pages |
| Website | https://lu.ma/mxr8bwg1 |
| Participation Tips | No special preparation required—just bring your energy and willingness to play. Bring camera-ready attire, as the event places a strong emphasis on immersive, shareable moments |
Final Thoughts
The 1001 Festival Seoul isn’t just a show. It’s a cultural experiment in Web3, nostalgia, and fandom. Imagine Gangnam pulsating with music, meme-coin energy, and childhood game twists, all lightning-charged by live hip-hop performances and crypto lore. As K-pop continues to dominate global stages and cryptocurrencies bridge digital and real-world identity, this festival may well mark a moment where fans no longer ask What is crypto culture? But instead, say “I am part of it.”
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