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Craving something sweet? Seoul’s Shinsegae Sweet Park is your dream come true! Explore a world of decadent desserts – from global favorites to Korean specialties.
Gangnam is back with a bang! This time it’s the sweetest one. Shinsegae Department Store’s Gangnam branch is now home to the Sweet Park, a newly launched dessert heaven. You can enjoy anything and everything sweet here – ranging from traditional Korean delicacies to internationally famous Pierre Marcolini and Gariguette.
Paradise for sweet tooth!😋 There's desserts everywhere at Sweet Park!🍰
— VisitKorea (@KoreanTravel) March 20, 2024
Pinch us🤏 this is what heaven looks like for dessert lovers like us.😍
Sweet Park – Shinsegae Department Store Gangnam Branch
📍176 Sinbanpo-ro, Seocho-gu, Seoul
⏰Mon-Thu 10:00-20:00 / Fri-Sun 10:30-20:30 pic.twitter.com/vXYjD90PH0
Sweet Park in Shinsegae Department Store, Gangnam Branch – A dessert theme park never seen before
Spanning across approximately 5,300 square meters, Sweet Park is home to about 43 dessert brands. That makes it the largest dessert hub in South Korea! It is located in the basement of the department store and is adjacent to the Seoul Express Bus Terminal. Its easy access certainly makes it popular among public transport commuters.
It is also home to some of the international shops opening their first outlets in Korea, which include the Japanese pastry pie specialty shop Gariguette, Mille & Un, a Parisian bakery operated by a Korean baker, and Pierre Marcolini, a distinguished Belgium chocolatier.
Five Guys, an American burger chain and Lenwich, the New York sandwich brand are some other big names treating locals and tourists alike in the Shinsegae’s Sweet Park.
Popular Dessert Shops in Sweet Park
While there are many more, here are some of the most popular and trending shops in the sweet Mecca:
- American eateries – Lenwich, Five Guys
- International stores’ Korean debut – Gariguette, Mille & Un, and Pierre Marcolini
- Other bakeries – Beton, Borisupari, Le Pan, and many more.
Must Visit Shops and Must Have Sweets @ Sweet Park
With endless options to satisfy your sweet tooth, here are a few recommendations from our side to get you going!
Gariguette
Coming straight from Japan, Gariguette is debuting in South Korea from Shinsegae’s Sweet Park. The signature dessert of this dessert brand is Napoleon – a luxurious combination of custard cream and sweetness from Shine Muscat.
Pierre Marcolini
The Belgian royal chocolatier is another international sweets brand that has opened its doors in Korea for the first time. Famous for its macarons, parfaits, and of course chocolate, Pierre Marcolini is one of the best dessert shop in the Sweet Park.
The brand is even recognized by the Royal Family of Belgium, and is known to source the finest cacao for its creations.
Beton
Famous for its salted butter rolls, Beton is a South Korean bakery with fans among Seoul food enthusiasts. The pastries are simply irresistible – they are buttery, warm, and come with the perfect pinch of salt. It’s a type of salted hotteok. The bakery has its humble roots in Seoul’s trendy Seongsu-dong neighborhood, and is quite a fan favorite among the Generation MZ.
Minute Papillon
With its home in Apgujeong, Minute Papillon is a cafe famous for its churros. The signature dish of this sweet cafe is original churros with dark chocolate. The crispy and chewy texture of churros is just perfect when you are enjoying it with dark chocolate!
The interior decoration of the cafe is also unique. The vintage pink and red colors makes you think of retro movie theaters.
While the reviews are mixed, there’s always a queue outside the store in Sweet Park so plan your visit accordingly.
Wrapping up
We definitely recommend visiting Shinsegae’s Sweet Park, Gangnam branch at least once on your trip. Whether you want to try something local or you’re craving something from back home, this is the place to be!
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