Discover the beauty and innovation of Korean traditional craft with the Seoul Hanok Brand Craft Product Series, SARANG.
The Seoul Metropolitan Government has launched a new collection of craft products inspired by traditional Korean hanok houses. The products, designed by five artists, aim to promote South Korean culture and lifestyle.
Seoul Hanok Brand Craft Product Series
The collection, “Seoul Hanok Brand Craft Product Series,” will be on showcase at the Seochon Lounge in Seoul from August 13 to September 1. You can also purchase these products online and offline through the “Seoul Hanok Brand Shop,” which is opening soon.
The craft products draw inspiration from the Sarangchae and Sarangbang spaces of hanok houses, which were traditionally used for scholarly pursuits and entertaining guests. The artists have reimagined these spaces for modern-day use, creating items that blend traditional materials like Hanji, glass, metal, wood, and dak fiber with contemporary functionality.
SARANG
You can see works of different artists, namely Kwon Jungmo, Park Seonmin, An Jiyong, Lee Yezi, and Jeon Bokyung. It is a part of the ‘Seoul Hanok 4.0 Recreation Project,’ which aims to revitalize and promote hanok culture. Titled SARANG, the series features a curated selection of functional and aesthetically pleasing craft items designed for modern living. These products blend traditional materials and techniques with contemporary design elements, offering a unique blend of heritage and innovation.
The collection showcases the creativity and skill of five talented craft artists who have reimagined hanok-inspired objects for contemporary use. Each piece reflects the spirit of the Sarangchae and Sarangbang spaces, traditionally used for scholarly pursuits and entertaining guests in hanok houses.
By exploring the “SARANG!” exhibition, visitors can appreciate the beauty and versatility of hanok-inspired craft products and gain a deeper understanding of Korean traditional culture.
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