If you are in Seoul, Hongdae has the best stores for shopping, no matter the category, be it shopping for cosmetics, fashion, shoes, accessories, souvenirs, or just anything else.
Hongdae in Seoul is a popular destination among tourists. The place is a shopping paradise when it comes to cosmetic products, fashion stores, accessories, souvenirs, and a lot more. These stores carry all the latest and trending brands.
It can even get overwhelming sometimes with so many available stores in Hongdae for shopping. So, we’ve put together a guide for the best stores to visit in Hongdae for shopping everything you may need.
Best Stores for Shopping in Hongdae
Best Store for Clothing Brands
Hongdae is the ideal place for shopping latest fashion. There are so many stores you can check out where you can get trendy clothing at an affordable price. Here are the best spots to shop.
MUSINSA Standard Hongdae (무신사 스텐다드)
The store has a collection of clothing from MUSINSA’s own clothing brand. It has basic and everyday wear that is quite affordable. The store is similar to Uniqlo, in terms of designs and pricing. There is men’s fashion in the basement and 1st floor of the store. Women’s clothing is available on 2nd floor.
- Operation Hours: 11:00-21:00
- Website: MUSINSA STANDARD
Offline Duty Free (오프라인 듀티프리)
It is a women’s clothing store in Hongdae where you can get clothing, bags, jewelry, and other accessories at reasonable prices. And the best part, you can claim tax refund instantly within the store. There’s a refund kiosk on the 1st floor of the store.
The store is big and there are two floors filled with everything you can need for a fashionable outing. All the collection here has good quality and everything is pretty much affordable. If you are looking for Korean fashion and get it tax-free, this is one of the best stores for shopping in Hongdae.
- Operation Hours: Mon – Thu 12:00-23:00 | Fri – Sun 11:00-23:00
- Website: Official Instagram
Market A (마켓에이)
When you’re in Hongdae, you absolutely must check out Market A. It might be a bit pricey, but there are tons of discounts available. I scored a coat for just 50,000 won after getting 30,000 won off! They have both men’s and women’s clothing neatly arranged for you to browse.
- Operation Hours: Mon, Tue, Wed, Thu, Sun: 12:00-23:00 | Fri-Sat: 11:30-23:00
- Website: Official Market A
thisisneverthat Hongdae (디스이즈네버댓)
thisisneverthat is a Korean street fashion brand that’s super popular among Korean hip-hop and R&B artists. It’s even gained a following outside of Korea, so there’s an international online store that ships to certain countries! The store has a cool wooden interior with a really Western vibe. You can find all sorts of basic tees, outerwear, and accessories like hats and sunglasses here. If you’re into streetwear, you have to check out thisisneverthat! It’s also popular with a bunch of K-pop idols, like BTS, TXT, (G)I-DLE, and ENHYPEN.
- Operation Hours: Every Day 12:00-21:00
- Website: thisisneverthat Official International Site
ALAND Hongdae Branch (에이랜드 홍대점)
ALAND is a massive fashion store in Seoul that’s a must-visit for both locals and tourists. It’s got four floors, with clothes and accessories on the first floor, men’s clothing on the second, and women’s clothing on the third and fourth. If you’re into trendy Korean streetwear or popular brands for hoodies and basics, you’ll love this place!
- Operation Hours: 11:00-22:00
- Website: Official ALAND Site
M Playground Hongdae (엠플레이그라운드 홍대 2호점)
The M Playground is a giant fashion store in Hongdae that sells both men’s and women’s clothing at super reasonable prices. If you’re on a tight budget while traveling to South Korea, this is a must-visit! They have tons of seasonal sales too, so keep an eye out for those. You’ll find everything from clothes to accessories, hats, and a whole bunch of socks. As soon as you step inside, you can feel the trendy vibes coming from the store.
- Operation Hours: Sun – Thu 10:10-24:00 | Fri – Sat 10:10-01:00
- Website: Official M Playground Instagram
NERDY Flagship Store (널디 플랙쉽 스토어)
NERDY is a brand that is popular among Korean celebrities. The brand’s flagship store in Hongdae is in the Medicube store, on the second floor. The clothing here is slightly expensive than many other stores in the list but you can see the quality difference as well. The stuff is more premium than others. The brand is famous for padding jackets and tracksuits.
- Operation Hours: Every Day 12:00-20:00
- Website: Official Nerdy Website
K-Beauty Stores in Hongdae for Shopping
A trip to Seoul cannot be complete without stopping by for shopping for Korean cosmetics.
Medicube Flagship Store (메디큐브 플랙쉽스토어)
Medicube is a Korean skincare brand that is popular globally. The store is not as huge as other K-beauty flagship stores in Seoul, it is certainly eye catching. The store is decked out it pretty pink with a cute pink bear in the middle. There’re all the favorite and viral products such as Age-R devices and cosmetics on display. It’s a good place to stock up on K-beauty products if you are a fan of Medicube.
- Operation Hours: Every Day 12:00-20:00
- Website: Official Medicube Site
Olive Young Hongdae Town (올리브영 홍대타운)
Olive Young is a must visit K-beauty cosmetic store in Seoul. The Hongdae branch is one of the newer ones in the city and is certainly the biggest one. It’s a popular location among tourists and locals so it can get quite busy. Despite that, you won’t find it difficult to find what you need as the store is huge!
- Operation Hours: Every Day 10:00-23:00
- Website: Official Olive Young Site
Etude House Hongdae Club Branch (에뛰드하우스 홍대클럽점)
Etude House is one of the original K-beauty brands. They don’t have as many stores as they used to when they were at their peak, but their products are still super popular! Etude House products are available in limited quantity at Olive Young, so it’s best to check out the Etude House store.
- Operation Hours: 10:00-23:00
- Website: Etude House Official Site
TONYMOLY (토니모리 홍대점)
TONYMOLY is a cheaper, affordable, and fun Korean cosmetic brand that is very popular in Korea and across the world.
- Operation Hours: 10:30-22:00
- Website: TONYMOLY Official Site
Best Accessories Store in Hongdae
Sigonggan (시공간)
Sigonggan is a must-visit for fashionistas! Its shelves are stacked high with gorgeous women’s accessories that will leave you spellbound. You’ll be hard-pressed to resist the temptation to buy everything you see!
- Operation Hours: 12:00-23:00
- Website: Official Sigonggan Instagram
Best Shoe Stores in Hongdae
SHOOPEN (슈펜 홍대점)
Shoopen carries men’s and women’s shoes of all varieties – from casual to formal. And they have offerings for all ages. The products available in Shoopen are affordable and they often have sales and other promotions running in the store. They also have hats, bags, and sunglasses – all fashionable and trendy.
- Operation Hours: 11:00-22:00
- Website:Official Shoopen Site
Chaakan Shoes (착한구두)
When it comes to online shoe shopping, Chaakan Shoes is quite popular locally. The products are very affordable and there’s a wide variety of products in stock. The store is trendy along with the products and the interiors are luxurious.
- Operation Hours: 11:00-22:00
- Website:Official Shoopen Site
ABC Mart (ABC마트)
If you’re into fancy shoes, you gotta check out ABC Mart. They’ve got four stores in Hongdae, and two of them are ABC Mart Grandstage (GS). They’ve got some really interesting stuff, like high-end shoes and clothing, hats, and bags.
- Operation Hours: 11:00-22:30
- Website: Official ABC Mart Site
Best Stores for Shopping Souvenirs in Hongdae, Seoul
Kakao Friends Store (카카오프렌즈스토어)
If you’re into fancy shoes, you gotta check out ABC Mart. They’ve got four stores in Hongdae, and two of them are ABC Mart Grandstage (GS). They’ve got some really interesting stuff, like high-end shoes and clothing, hats, and bags.
- Operation Hours: 11:00-22:30
- Website: Official ABC Mart Site
Object (오브젝트 서교점)
As one of the best stationery stores in Hongdae, Object is a must-visit for shopping souvenirs in the city. It’s a huge store with multiple floors, wooden shelves, which add a cozy feeling. From small items to large products, Object is a store where you can get it all.
- Operation Hours: 12:00-21:00
- Website: Official Object Site
BUTTER SHOP (버터샵)
A cute store with the cutest ever products!
Butter Shop sell a variety of products, ranging from small furniture, cute keepsakes, soft toys, keychains, and other cute accessories. The interiors of the store are very colorful and a fun place to window shop even if you aren’t looking for something specific. But, keep in mind, the products here are so cute, that you won’t be able to stop yourself from shopping.
- Operation Hours: Mon – Fri 11:00-22:00
- Website: Official Instagram
Line Friends Store (라인프렌즈스토어)
This is an iconic store in Hongdae with a huge building that you can see from far away. If you want a place to get some cute souvenirs for your loved ones back home, the Line Friends Flagship Store in Hongdae is the best one. The products here feature LINE character products and especially the BT21 merchandise. These characters were a brainchild of BTS, so they are super popular across the world. The products in LINE also feature collaborations with many other K-pop artists and brands, so if you are a K-culture fan, it’s a must visit shopping destination in Korea.
- Operation Hours: 12:30-20:30
- Website: Official LINE Friends Online Store
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