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From Jeju to Seoul, run with Mickey, Pikachu & more! Explore the top 5 fandom runs in Korea in 2025, filled with costumes, fun, and fan vibes.
What do Mickey Mouse, Pikachu, Hello Kitty, Marvel superheroes, and the cast of Korea’s legendary show Infinite Challenge have in common? This year, they’re leading a pop-culture takeover of Korea’s marathon scene, one fun run at a time!
Gone are the days of strictly serious races. In 2025, Korea’s themed marathons are all about dressing up, snapping selfies, and collecting limited-edition swag, with a bit of cardio on the side. Whether you’re jogging in a Sanrio headband or dashing through Jeju with Pikachu, these events turn exercise into an unforgettable fan experience.
The Rise of Korea’s “Fun Run” Craze
Korea’s running scene has taken a colorful detour, literally.
From Seoul’s iconic parks to Jeju’s coastal courses, themed fandom runs in Korea now double as fan festivals. Runners dress as their favorite characters, collect custom gear, and participate in immersive zones that feel more like a pop-up amusement park than a race course.
And the best part? You don’t need to be a seasoned marathoner to join. These events welcome everyone, from first-time attendees and families to hardcore cosplay enthusiasts. Whether you jog, stroll, or dance across the finish line, the spotlight’s on fandom runs in Korea.
Top 5 Must-Run Themed Marathons in Korea (2025)
1. Infinite Challenge Run with Coupang Play
Date: August 30 (Saturday), 8 p.m.
Location: Gwangalli Beach, Busan
Distance: 10 km
Cost: ₩99,900
What to Expect:
Celebrate the 20th anniversary of Korea’s iconic variety show Infinite Challenge! Featuring beloved cast members Park Myung-soo, Jeong Jun-ha, Haha, and Junjin, this festival-style event includes immersive experience zones and a live performance on the beach.
Registration:
- Open until July 31 at 4:59 p.m.
- Only available to registered Coupang Play users
- Limit of 2 tickets per account
2. Marvel Run 2025 Seoul
Date: September 14 (Sunday), 8 a.m.
Location: Seoul Plaza
Distances: 10 km & 21 km half marathon
Cost: ₩60,000 (10 km), ₩70,000 (21 km)
What to Expect:
Calling all Avengers! This Marvel Comics-themed race is designed for both serious fans and runners. Runners dress as their favorite Marvel heroes and receive exclusive Marvel race gear and finisher medals.
Qualification Times:
- Men: under 45 mins (10 km), under 100 mins (21 km)
- Women: under 55 mins (10 km), under 110 mins (21 km)
📝 Registration:
Currently sold out, but keep an eye out for cancellations or waitlist announcements.
3. Sanrio x Olive Young Cutie Run
Date: September 20 (Saturday), 7 a.m.
Location: Yeouido Park, Seoul
Distance: 10 km
Cost: ₩80,000
What to Expect:
It’s cuteness overload! Join Hello Kitty, Kuromi, and other Sanrio favorites in a vibrant, pastel-colored fun run. Runners receive a Sanrio-themed T-shirt, cap, gym bag, and medal, making them perfect keepsakes for fans.
Registration:
- Open until August 20 at 5 p.m.
- Available via Olive Young online mall
- Must be a registered Olive Young user
- One ticket per person, 15,000 slots available on a first-come, first-served basis
4. Disney Run Seoul 2025
Date: October 11 (Saturday), 8 a.m.
Location: Yeouido Park, Seoul
Distances: 3 km Fun Run & 10 km Sprint
Cost: ₩45,000 (3 km), ₩80,000 (10 km)
What to Expect:
Run alongside Mickey, Minnie, Judy Hopps and more through a Disney-themed course in full costume. Every participant gets a limited-edition Disney T-shirt and character medal. It’s the magic of Disney with a side of fitness!
Registration:
- Opens July 29 (12 a.m.) and closes July 31 (2 p.m.) via the Disney Run website
- 15,000 runners selected via raffle
- Winners announced August 1 at 11 a.m.
5. Pokémon Run Jeju
Date: October 11 (Saturday)
Location: Jungmun Golf Club, Jeju Island
Distances & Cost: To be announced
What to Expect:
Catch ‘em all, on the run! This mission-based, non-timed race transforms Jeju into a real-life Pokémon adventure. Expect AR photo zones, a stamp rally, exclusive merch booths, and character meet-and-greets with Pikachu, Eevee, Psyduck, and more.
Registration:
- Details to be shared on Pokémon Korea’s Instagram
- Stay tuned for updates on routes and how to join
What Makes These Runs Special (Besides the Miles)
These aren’t just marathons, they’re memory makers. Here’s why runners from around the world are booking flights to Korea for these one-of-a-kind events:
- Costume Encouraged: From Disney princesses to Marvel heroes, it’s all about showing your fandom pride.
- Instagram Gold: Themed photo zones, character mascots, and immersive backdrops? Yes, please!
- No Pressure to Perform: Most races are non-competitive and designed for fun, so no stress if you just want to walk it.
- Perfect for Travelers: With clearly marked routes, detailed info in English, and stunning local settings, they’re made for international fans.
Quick Event Comparison Table
| Event | Date | Location | Distance | Cost (₩) | Registration |
|---|---|---|---|---|---|
| Disney Run Seoul | Oct 11 | Yeouido Park, Seoul | 3 km / 10 km | 45,000 / 80,000 | Raffle (Jul 29–31) |
| Sanrio x Olive Young Cutie Run | Sep 20 | Yeouido Park, Seoul | 10 km | 80,000 | First-come (until Aug 20) |
| Infinite Challenge Run (Coupang) | Aug 30 | Gwangalli Beach, Busan | 10 km | 99,900 | Coupang Play (until Jul 31) |
| Pokémon Run Jeju | Oct 11 | Jungmun GC, Jeju | TBA | TBA | Pokémon Korea IG (Sold out) |
| Marvel Run 2025 Seoul | Sep 14 | Seoul Plaza | 10 km / 21 km | 60,000 / 70,000 | Sold out |
Tips for International Travelers
✈️ Plan ahead: These events sell out quickly, especially those with limited swag.
📱 Follow organizers on Instagram: That’s where the latest updates (especially for Pokémon Run) are announced.
🎒 Pack light, but smart: Bring running shoes, a costume if you have one, and extra space for exclusive merch.
🏨 Book accommodations early: Hotels near race locations, especially in Jeju or Busan, fill fast.
📷 Charge your phone: You’ll want hundreds of pics from these ultra-Instagrammable events!
Final Sprint: Why You Should Join the Fandom Runs in Korea
Korea has turned running into a cultural celebration, blending fitness, fandom, and festival vibes all in one. Whether you’re racing with Marvel heroes, chasing Pokémon in Jeju, or singing along with Infinite Challenge idols under the stars, 2025 is the perfect time to turn your travel plans into a character-filled adventure.
So grab your sneakers (and maybe your Mickey ears), because this isn’t just a run, it’s a memory in the making.
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