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Kpop girl group LE SSERAFIM’s second pop-up event, “LE SSERAFIM 2024 S/S Pop Up,” will take place in Seoul and Tokyo to celebrate their upcoming comeback. Discover the date and locations of LE SSERAFIM’s pop-up stores, and get ready to grab exciting mech!
Explore LE SSERAFIM’s New Pop-Up Stores in Seoul and Tokyo
LE SSERAFIM’s 2024 Pop-Up Stores
The Kpop girl group LE SSERAFIM (Kim Chae-won, Sakura, Heo Yun-jin, Kazuha, Hong Eun-chae) will be making their highly-anticipated comeback this month. In preparation for their comeback, the group will be launching “LE SSERAFIM 2024 S/S Pop Up” stores in both Korea and Japan.
Fans can look forward to the new LE SSERAFIM’s pop-up stores opening in two locations, Seoul and Tokyo. These stores will provide fans with a unique and immersive experience. They will not only celebrate the group’s comeback with their third mini album, “EASY,” but also showcase captivating media art that represents the concept of the upcoming album.
Moreover, fans will have the chance to see the fashion items worn by the members in the “EASY” trailer video, which has sparked mixed reactions due to their fashion choice of wearing underwear in the video.
Opening Date, Locations, and Products
The “LE SSERAFIM 2024 S/S Pop Up” store in Korea will be opening from February 16 to March 3 at the Geumho Alver in Geumho-dong, Seoul. All visitors to the pop-up store will have an incredible experience as it spans across three floors.
This three-story pop-up store offers a fantastic experience for visitors. The basement level will feature sections where visitors can watch album trailer videos and explore various versions of the group’s concept photos. Additionally, there will be a captivating exhibition of media art for visitors to enjoy. Furthermore, Visitors can explore over 30 fashion and lifestyle items on the two upper floors.
The LE SSERAFIM’s pop-up store in Japan will also open its doors on the same day. The store will be on the first floor of the Dai-9 SY Building 1F in Harajuku, Shibuya, Tokyo.
At the Kpop event, you’ll have the chance to purchase the group’s official merchandise. They will be offering products from their 3rd Mini Album, ‘EASY,’ as well as their own brand merch. In addition, the pop-up store will showcase the “EASY” collection. It will feature LE SSERAFIM’s branded clothing and an exciting collaboration with the Korean street brand “Peaches.”
LE SSERAFIM 2024 Comeback “EASY”
LE SSERAFIM’s highly-awaited 3rd Mini Album, “EASY,” will be available on February 19 at 6 PM KST. The album delves into the band’s genuine emotions, addressing anxiety and vulnerability beneath their confident image. Additionally, the album will reveal a new side of the group, showcasing their inner thoughts. A captivating logo motion video was released, featuring LE SSERAFIM’s logo reimagined with merging dots. The phrase “MAKE IT LOOK EASY” emerges, sparking curiosity.
Furthermore, LE SSERAFIM has been invited to perform at the Coachella Valley Music and Arts Festival. Their invitation to the festival on April 13 and 20 is a significant achievement, making them the fastest Korean act to be invited.
Finally, get ready to experience LE SSERAFIM’s world at their pop-up stores in Seoul and Tokyo, as they make their highly anticipated comeback!
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