Seoul’s Street Style Meets Iconic Landmarks in COVERNAT’s New Collection

Last Updated on 7 months by admin

Explore the exclusive Seoul My Soul x COVERNAT collection, a unique blend of Seoul’s iconic landmarks and street style.

Discover Seoul’s street style at its finest with the Seoul My Soul x COVERNAT collaboration – a trendy fusion of urban chic and Seoul’s iconic landmarks! Perfect for fashion fans, this limited-edition collection launched on October 25th in partnership with the Seoul Metropolitan Government (SMG) and COVERNAT, a go-to casual brand loved by Millennials and Gen Z.

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Seoul’s Growing Brand Collaborations

The SMG has been going all out to promote Seoul’s unique brand through exciting collaborations. Earlier, SMG teamed up with Musinsa, creating a popular collection of 18 fashion pieces, plus fun Seoul-themed snacks like “Seoul Ramyeon” with Pulmuone and “Seoul Almond” with HBAF. These items have been huge hits among locals and tourists, blending Seoul’s vibe with style and flavor.

What’s in the Seoul x COVERNAT Collection?

This exclusive collection includes two stylish hoodies, ball caps, a tote bag, and a keychain . Each item a perfect memento for Seoul fans! The designs feature playful illustrations of Seoul’s famous spots, such as the N Seoul Tower, the Hangang River, and SEOULDAL, bringing Seoul’s landmarks into the fashion spotlight.

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Where to Find the Collection

Want to pick up these Seoul-inspired items? You can find them at these locations in Seoul:

DDP Design Store – Design Lab B2, Oullim Square, 281 Eulji-ro, Jung-gu
Seoul Tourism Plaza – 3.1 Building, 85 Cheonggyecheon-ro, Jongno-gu
Myeongdong Tourist Information Center – Hana Financial Group Myeongdong Branch, 66 Eulji-ro, Jung-gu
Covernat Myeongdong Flagship – 10 Myeongdong 8-gil, Jung-gu
Covernat Hongdae Flagship – 24 Jandari-ro, Mapo-gu

If you’re not in Seoul, you can still shop the collection through official online stores. Check out the DDP Design Store Online, Covernat’s Official Online Store, and Musinsa for the collection.

What’s Next?

The SMG is planning even more exciting releases for the holiday season. Expect new Seoul-themed goodies just in time for Christmas and New Year – perfect for your holiday shopping list!

So, if you’re in Seoul, drop by a COVERNAT store and grab these must-have items capturing the spirit of Seoul’s streets!

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