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This September, Seoul is poised to become a focal point in the global fashion and cultural landscape. On September 6–7, 2025, the vibrant neighborhood of Seongsu will host Milan Loves Seoul (MLS) – Estate Italiana, a one-of-a-kind celebration of fashion, design, food, and art. For travelers seeking unique cultural experiences, this event is the perfect reason to visit the Korean capital.
Milan Loves Seoul: A Cultural Bridge Between Italy and Korea
Milan Loves Seoul is a fusion of Italian artistry and Korean innovation. Over two days, visitors can enjoy exhibitions, runway shows, live music, and culinary delights that highlight the deep connections between two of the world’s most dynamic style capitals.
At its heart, MLS is a cross-cultural dialogue where Italian designers bring their heritage of elegance and craftsmanship, while Korean influences infuse fresh energy and urban edge. It’s an event that travelers, fashion lovers, and culture seekers won’t want to miss.
What to Expect at Milan Loves Seoul 2025: The Designers Lineup and Fashion Show
Designers Exhibitions at TAES
On September 6, the event kicks off at TAES in Seongsu, showcasing collections from 12 Italian designers, including Marea, Francesca Cottone, Denisa Rad, and Aendor Studio. Alongside the runway-ready looks, guests can explore brand installations like the Portofino Gin Lounge, Prosecco DOC tastings, and interactive art projects.
The day concludes with a lively networking party, where guests can mingle with designers and creatives in a relaxed, Italian-inspired setting.
The Fashion Show at Neuromeka
The highlight of MLS happens on September 7, when the spotlight moves to Neuromeka for the red carpet and fashion show. Expect appearances from international celebrities, K-drama actors, and music icons, all adding glamour to Seoul’s already dazzling atmosphere.
The show will feature unforgettable collections:
- Francesca Cottone – CTRL: A bold reworking of preppy culture and early 2000s vibes, merging Italian tailoring with Korean street energy.
- Denisa Rad – Chiaroscuro Bloom: Romantic yet structured, evoking the play of light and shadow with flowing silhouettes and pastel hues.
- Aendor Studio – AESSENZA: A minimalist, thought-provoking collection exploring identity in the digital era.
- Marea – Canovacci: Everyday textiles like tablecloths and napkins transformed into couture, turning domestic rituals into runway statements.
- Verdeacqua – IMMERSIONE: A dreamlike swimwear collection inspired by the Mediterranean seabed, closing the show with artistry and imagination.
Italian Flavors & Lifestyle
Beyond the catwalks, Milan Loves Seoul offers a whole Italian lifestyle experience. Guests can sip on Prosecco, taste gourmet pasta by Barilla, and enjoy the stylish vibes of OKIIO Lounge’s “Estate Italiana” playlist—all while immersed in Seoul’s trendy Seongsu district.
Why Travelers Shouldn’t Miss MLS
For international visitors, Milan Loves Seoul 2025 is more than just a fashion event—it’s an opportunity to:
- Discover Korean creativity through collaborations with local brands like Pleatsmama, Nuosmiq, and Lesaut.
- Experience Italian culture in the heart of Seoul, from food and wine to art and music.
- Join a global community of travelers, designers, and creatives celebrating cultural exchange.
- Explore Seongsu, Seoul’s “Brooklyn,” famous for its industrial-chic cafés, art spaces, and fashion boutiques.
Plan Your Visit
Event Dates: September 6–7, 2025
Venues: TAES (exhibitions & parties) and Neuromeka (fashion show)
More Info: www.milanloveseoul.com
Whether you’re a fashion enthusiast, culture lover, or simply a traveler looking for extraordinary experiences in Seoul, Milan Loves Seoul 2025 is the perfect reason to pack your bags this September.
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