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If you’re traveling to Seoul for your year-end holiday, then you’re in for an exciting journey into the enigmatic world of “Squid Game” Season 2! Shinsegae is opening an exclusive pop-up store in Seoul, full of immersive experience of the intense, thrilling world of “Squid Game” Season 2. So make sure you secure a lifetime chance to experience the phenomenon firsthand today!
Shinsegae Opens Immersive “Squid Game” Season 2 Pop-Up Store in Seoul
As “Squid Game” Season 2 finally released on Netflix, Shinsegae Department Store is bringing the hit series to life in an unforgettable way.
From December 20, 2024, to January 5, 2025, Shinsegae is hosting exclusive pop-up store projects in Seoul and beyond, offering fans an interactive, immersive experience that captures the essence of “Squid Game” Season 2.
The Seoul Gangnam branch, along with other locations like the Busan Centum City store, is transforming into a playground for fans and visitors alike. With meticulously recreated set pieces, engaging activities, and limited-edition merchandise, it’s your golden ticket to enter the enigmatic world of the series.
Immerse Yourself in the Enigmatic World with Lots of FUN Activities!
Snap Photos in Iconic Set Pieces
Picture this: A towering Young-hee doll greets you at the entrance, her eerie yet iconic gaze setting the stage for what’s to come. At the Gangnam store, you will step into a dormitory scene straight out of the series—complete with those familiar metal bunk beds. Dress the part by renting green tracksuits and snapping unforgettable photos at the participant registration photo booth.
Interactive Games and Prizes
Love the thrill of the games? Shinsegae has you covered. Test your skills at the “Stop at 4.56 Seconds!” challenge—available across all 13 Shinsegae stores this January. Channel your inner strategist to stop the timer at exactly 4.56 seconds for a chance to win exciting prizes. And for those with a competitive edge, a mobile game inspired by the show’s survival premise offers a massive reward pool of 45.6 million won.
Exclusive Merchandise for the Ultimate Fan
Indeed, no “Squid Game” Season 2 experience is complete without memorabilia. Shinsegae’s collaboration store will feature over 300 exclusive products, from stylish apparel by Malbon Golf and LowlaLowla to quirky accessories by Odd Socks. Gourmet treats like churros from Minut Papillon and artisanal salt bread from Betong ensure your taste buds join the adventure too. The pop-up also marks a groundbreaking collaboration with the celebrated pop artist KAWS. So don’t miss the chance to snag limited-edition t-shirts, hoodies, eco bags, and more—these items are destined to be collector’s treasures.
Unmissable Activities for Every Fan
Starting December 29, 2024, the Gangnam store evolves into a dynamic gaming zone. So, participate in season 2-inspired challenges for a shot at a limited-edition “Squid Game” advent calendar. It’s a perfect way to embrace the suspense and camaraderie that define the series.
Why You Shouldn’t Miss This Experience
Most importantly, the Shinsegae pop-up isn’t just an event. Instead, it’s an opportunity to immerse yourself in the culture of one of Korea’s most iconic entertainment exports. Whether you’re visiting Seoul for the first time or a seasoned traveler, this experience offers a unique blend of adventure, nostalgia, and exclusivity.
With the recent release of “Squid Game” Season 2 on December 26, 2024, this pop-up is the ultimate way to celebrate the series’ much-anticipated return.
Visit “Squid Game” Season 2 Pop-Up Store in Seoul Today!
At last, time is ticking, just like in those thrilling game in “Squid Game” Season 2! The Shinsegae pop-up stores are only here for a limited time, so grab your chance to step into the thrilling universe of the show.
Finally, pack your bags right now, and head to Seoul this winter! Take the challenge and embrace the world of “Squid Game” Season 2 at Shinsegae’s pop up store events in Seoul!
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